SECOND GO ROUND’S THE CHARM!
This was a recent job for CHRISTOPHER NIELSEN for the online magazine ai5000. It all started out as a completely different job for PlanSponsor magazine with SooJin. Chris submitted 5 ideas including the one below for an article on healthcare reforms but they ended up going for a different concept. However she really liked the skull and said she would keep it in mind for something else if it was appropriate.
Normally when an AD says this we don’t get our hopes up to high and we never hear about the rough again. To SooJin’s credit she came back a couple of weeks later and said she had an article on Equity which would be a perfect fit for the concept but there was one hitch…The format was different and Chris had to reshape the layout. Chris said no probs. He’s always found coming up with concepts to the hard bit of the job. Resizing an existing concept was a breeze.
Original Sketch
Revised Sketch for layout
Original Layout from AI5000
Equity Final
Posted on 07/02/2010 for CHRISTOPHER NIELSEN
